Beautiful golden curls created by the stylists at Rico’s On 3rd

YOUR NEIGHBORHOOD SALON. ELEVATED.

Beautiful hair.
A personal touch.

Expert artistry. A warm welcome. A look that’s uniquely you. Discover your salon family in the heart of Downtown Chula Vista.

Find your next look Explore services

268 3RD AVENUE · CHULA VISTA, CA

Real artistry. Our own beautiful clients.THE RICO’S ON 3RD COLLECTION

Family owned since 2008

4.5 stars on Yelp

Voted Top Salon · South County

BBB accredited

A LITTLE CHANGE. A WHOLE NEW FEELING.

Your hair. Our artistry.

Cut & Style

From $50

Thoughtful cuts. Effortless confidence.

Dimensional blonde balayage by Rico’s On 3rd

Color & Dimension

From $85

Rich color. Beautifully blended dimension.

Intricate special-occasion updo with a jeweled hairpiece

Bridal & Occasions

From $80

Unforgettable hair for your big moments.

Glossy brunette waves styled at Rico’s On 3rd

Treat & Refresh

From $40

A little extra love for your hair.

Starting prices shown. Long hair extra. Every great look begins with a personal consultation.

Soft brunette waves from the Rico’s On 3rd salon collection

2008Our roots run deep

MORE THAN A SALON. A FAMILY.

Good hair runs
in the family.

Since 2008, we’ve been making Chula Vista feel beautiful, one person at a time. At Rico’s On 3rd, you’re not just in good hands. You’re part of our family.

Led by Snooky Rico, with over 43 years in the beauty industry, and her daughters Andrea and Raquel, our team brings generations of passion, creativity, and genuine care to every chair.

A little glam. A lot of heart.

Come meet your salon family

MADE HERE. WORN BEAUTIFULLY.

A little inspiration.

From everyday confidence to once-in-a-lifetime moments. A few looks we’ve loved creating.

BEAUTY WITH A BIGGER PURPOSE

Loving You Through It.

Because feeling beautiful matters most when life is hardest. Founded by Snooky after her own breast-cancer diagnosis, our nonprofit has supported more than 600 women with wigs, compassion, and complimentary oncology beauty services.

A LITTLE RECOGNITION.
A LOT OF GRATITUDE.FOXCNNReturning the FavorCalifornia’s Top 100
Small Businesses · 2018

YOUR CHAIR IS WAITING

Let’s make
your day beautiful.

New location. Same Third Avenue roots.
Same warm welcome. We can’t wait to see you.

Call to book · (619) 422-9254

FIND US ON THIRD

268 3rd Avenue
Chula Vista, CA 91910
Historic Downtown Chula Vista

Get directions ricoson3rd@att.net

SALON HOURS

Tuesday – Thursday9:00 AM – 7:00 PM

Friday – Saturday9:00 AM – 5:00 PM

Appointments are booked by phone.
Give us a call to find your perfect time.

Beautiful hair.A personal touch.